Das Büro im ersten Stock ist geräumig und hell. If you like anything you’ve read here, please follow me on twitter @SapphireMerrick or comment below as I’d would love to hear any of your thoughts on this weeks topic! Such guidelines are strictly monitored, making product placement less prominent in UK in comparison to US markets. (2002). My song choice this week was Taylor Swifts ‘Blank space’. Wine labels provide key benefits of product on offer at point of purchase (Jennings and Wood, 1994). Therefore this is likely to have a larger effect on customer persuasion (Petty et al. Havard Business Review .68(1), 38-41, Zielske .H.A. Dove Real Beauty Sketch advert communicates the tale of two very different views: person own view and an outsiders perspective, illustrating how harsh we can be on ourselves. However, simple devices such as Cats and Dogs are not quite as effective as more complex devices which play on your emotions more heavily, Nelson- Field et al (2012) researched 800 user-generated and commercial videos.Findings suggest that Personal Triumph (PT)  is by far the most effective tool in creating a successful viral video. Steuer, J. A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects. Journal of Advertising Research, 75-80.. Jones.J.P. (2003). 1989) Oct 14 Richard Cooey, American murderer and rapist (executed) (b. (1982), “The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach,” Journal of Marketing, 46, 94-101. EBI Ehrenberg-Bass Institute for Marketing Science (2007), Understanding wine shoppers’ purchase decision process and behaviour in store, unpublished research report. Friends and family make information more trustworthy. Up until this point, billboards or publically placed adverts have been static images and therefore susceptible to diminished attention from consumers as they become more familiar. Billetts (1998) Commercial Break Ecology. On the higher shelf were free-range eggs, however eggs are fairly similar looking so how can you possibly tell the difference? Message on a bottle: the relative importance of wine back label information on choice, working paper. Does narrative information bias individual’s decision making? So how is this relevant to the consumer world? Huffington Post – http://www.huffingtonpost.com/2013/10/21/mcdonalds-profit-taxpayers_n_4136336.html, Three Ways Marketing and Behaviour Change aren’t so far apart, Shut Up and Take my Money! Some of these rules include: Programme-related material may be promoted only during or around the programme from which it is directly derived and only where it is editorially justified. Chou and Murnighan (2012) suggest Framing considerably affects how people respond to a call for action, but also the positive aspects surrounding Volunteering. For me, products labels are more persuasive when i know little about the product. Attention is intimately linked to our preferences (Zajonc et al, 2001). WHO – http://www.euro.who.int/en/health-topics/noncommunicable-diseases/obesity/data-and-statistics, Technomics Kids and Moms Consumer Trend Report – https://www.technomic.com/_files/products/2009_kidsmoms_brochure_low_res.pdf, Cairns.G.,Angus.K.,Hastings.G.,Caraher.M. Pepels (2005) suggests people selectively search for information which can support their choice and depreciate the rejected brands. In 1983, Zajonc won the World Luge Championships in Lake Placid. International Journal of Stress Managment, 10 (3), LifeFitness – https://www.lifefitness.co.uk/commercial/cardio/discover.html#img_11, Nigg, C.R. That said Brands cannot expect to put out a video with all those attributes and expect it to rocket into stardom, a certain amount of leg work is needed in the form of paid seeding to make sure it is available for people to see on channels they already use e.g Facebook, YouTube (David Waterhouse, Unruly, Viral Marketing). doi: 10.1162/105474603765879567. Chaiken. Wisst Ihr wirklich was Ihr tut ??? “Joerg and I have known each other and met at industry events many times. Mere exposure: A gateway to the subliminal. http://www.winemag.com/wine-for-beginners/, Tell me a story. Richard P. Bagozzi and Alice M. Tybout, Ann Abor, MI : Association for Consumer Research, Pages: 526-531. The elaboration likelihood model of persuasion. Journal of Marketing . In both studies, loss framed messages were more effective. If you also get song lyrics wrong this has a few others that you may have missed – http://www.buzzfeed.com/adamellis/absurd-misheard-song-lyrics#.icMopx6pa. ISBN 9780374275631. Ehrenberg-Bass, Institute of Marketing Science. 2003-2004 regular season player stats for Germany3, including top goal scorers, most games played, PPG leaders and more. Attention plays a large part in the way we process information, it helps separate the irrelevant information. “You can either look at the model or at the sticks, both can not be done at the same time. Unruly (2012), ‘Viral Video Chart: Dumb Ways to Die’, accessed at http://viralvideochart.unrulymedia.com/youtube/Dumb_Ways_to_Die?id=IJNR2EpS0jw, Green, M.C and T.C.Brock(2000), ‘The role of transportation in the persuasiveness of public narratives,” Journal of Personality and Social Psychology, 79, 701-721. (2010). Communication Theory.2002;12(2):173–191. Dr Rob Long, 2013 http://www.safetyrisk.net/dumb-ways-to-die-and-a-strange-sense-of-success/. However, this all changed in 2011, when law stated that “TV programmes made for UK audiences can contain product placement as long as they comply with Ofcom’s rules” – Ofcom, Independent Regulator and Competition Authority for the UK. However, companies can mediate this effect. Advertising Repetition: A critical review of Wearin and Wearout. Results suggest while they did not have any effect at peak times, VR machinery considerably increased cycling duration and energy consumption as well. Nach Zajoncs Meinung hat sich die Politik heillos verrannt. Danny L. Moore and J. Wesley Hutchinson (1983) ,”The Effects of Ad Affect on Advertising Effectiveness”, in NA – Advances in Consumer Research Volume 10, eds. Whereas message complexity and novelty can lead to more or less needed exposures, e.g a peripheral campaign may need less exposure as it the message is novel and uncomplex. Gain framed messages emphasise the positives of using a particular product whereas loss frames emphasis risks associated with not using it. Wine is one area where I excel at enjoying the odd glass however lack expertise, in fact I know almost nothing about what i’m looking for. In addition, products were better remembered when they were central to the plot. B. Kahneman, D., & Tversky, A. Belk, R. (1988). Primetime Media Research. (2000). Startseite | Beiträge | RTL WEST Sommerplausch mit Markus Wagner. ed.). My interest in this topic was peaked by a film called The Greatest movie Ever Sold. This goes some way to explain my willingness to spend more Time and Effort purchasing Free Range eggs when they are only marginally dissimilar to Caged eggs. Suggesting the use of added premium services within gyms leads to higher usage of the gym, particularly for extended periods of time. Defined as anything a company does which involves the making or sharing of content. I hope in this blog, I have managed to convey that in many ways behaviour change is just as applicable in the world of marketing as in more clinical settings. Kommentar zum Shutdown Bundeskanzlerin Angela Merkel und die Ministerpräsidenten der Länder haben den Shutdown wohl verlängert und verschärft. This is supported by Mulligan et al (2010) particularly with disabled participants. It’s tricky and often difficult to get right. So what happens when the honeymoon glow fades? Horovitz B. It doesn’t feel like an ad. Study 1 found more Volunteers giving blood after receiving a death-preventing message than life saving. K. Viral Marketing the science of sharing. Slater and Rouner (2002) disagree, arguing characters within storytelling is key for engagement to occur. Langsam kommen einem da wirklich Zweifel, bei einigen Maßnahmen und Bestimmungen die weder richtig durchdacht sind, noch für viele Millionen von Bürgern in unserem Land verständlich und logisch sind. (1959). Retrieved 15 February 2013. This not only personalises a workout to the indvidual but also personalises their experience within the brand. eBook: Politicians' Expressions of Anger and Leadership Evaluations (ISBN 978-3-8487-6563-8) von aus dem Jahr 2020 Mere exposure: A gateway to the subliminal. In Top-Besetzung mit Brings, Die Paveier, Räuber, Planschemalöör, die Redner Martin Schopps, Annegret vom Wochenmarkt und Jupp Menth. University of South Australia. A systematic review.Social science & medicine, 67(12), 2079-2088. A framework for immersive virtual environments (FIVE): Speculations on the role of presence in virtual environments. Russell (2002) suggests that the effect a placed product has on viewers is dependent on relation to the plot and it’s presentation. Guter Kommentar und w... ichtige Fragen des RTL WEST Chef's Jörg Zajonc. Proc. Why cognitive linguistics must embrace the social and pragmatic dimensions of language and how it could do so more seriously. (2001). Jennings, D., & Wood, C. (1994). “I soon noticed that the description of a figure that is controlled in fractions of a second can not really be … In each of their adverts, John Lewis plays on the ability of emotions to make us sit up and listen. Word of mouth marketing is a key trend; tools like Twitter help brands speak to the end consumers in a domain they trust. We are often provided with a multitude of products to choose from on supermarkets shelves making it difficult for consumers. So what makes an ad not feel like an ad? (2008). When I was little my dad would take my sister and I to McDonalds as a weekly treat, from my memory I wasn’t fussed about the burger as much as the TOY. While in Singapore as a poor student I mainly travelled via public transport. Google has many special features to help you find exactly what you're looking for. However upon my return I realised how much advertising we are really privy to. So why is it this so effective? To the point that videos that achieve high levels of arousal are shared twice as likely as their less arousing companions (Nelson-Field et al, 2012). Eco-labels are becoming more common with increased  transparency surrounding brands operations and growing level environmental concern. In 2010, Charities hit an economic downturn especially in the US which saw top charities experience a 40% drop in donations (Barton et al, 2010). & Yakaboylu,B. Instead of more traditional methods, the story is told visually. Cognitive dissonance (Festinger, 1962) describes this bad feeling as when we are at disharmonious with ourselves.This blog has been about cutting the invisible strings between companies and their customers puppeteering their behaviour. News; Working group And I am clearly not the only kid that felt this way, according to the Technomic Kids and Moms trend report carried out in 2009, of the 1200 kids that took part 37% of children rated McDonalds as their favourite brand. Lundqvist, A., Liljander, V., Gummerus, J., & Van Riel, A. However, having said that we do LOVE our Tv (even with ad blocker),as it provides a chance to switch off from the daily stresses of life. Labelling is any written information featured in, on or around the product at hand (Kotler, 2001). Signage does not explicitly tell you what to do however the MRT is civil, no one uses reserved seats unnecessarily, cue in front of doors, or eat and drink on the tube. Entertainment provided while working out makes what sometimes could be described as monotonous exercise more interesting. Promoting “green” consumer behavior with eco-labels. Even Dumb ways to Die have received criticism, implying it is encouraging suicide (biggest killer around trains) rather than reducing accidents(Long, 2013). Good copy is simple, and has YOU the consumer at the heart of the copy. Talarico et al (2009) found that positive emotions aid recall but anger led to recall in a more specific form. Chinnici, G., D’Amico, M., & Pecorino, B. For example my alarm, is not only a machine that emits a stupidly loud noise to wake me but helps me start my day earlier and be more efficient…. (2008). However, the only thing I love more is the countdown to christmas. Lancendorfer, K. M., Atkin, J. L., & Reece, B. Some friends supported Patrick: A programmer, an engineer and some of the best 3D pilots and airplane designers in Germany: Mario and Nico Niewind, who helped bring the StickMover to perfection. I LOVE Christmas! 28. Journal of Marketing Research, 49, 192-205. Psychology has taught us that multiple unseen forces guide our behaviour daily. Mondegreen is where words are misinterpreted causing mistakes (Aronson, 2009), even if most of the time we are too stubborn to admit that we are wrong. Creative devices are one method employed to amplify an ads success (Nelson-Field et al, 2012), popular devices include babies, animals, as well as more complex devices such as personal triumph and violence. Xu,w., & Muillgan, J. This suggests that when we could lose, people are more prepared to gamble in order to avoid loss than when gain is offered and people choose more safely. What do you think? 538.36 A24: Advanced diffusion encoding methods in MRI / edited by Daniel Topgaard. Mayer,(2005) suggests that if brands follow up with actions to reduce Consumer Dissonance brand preference is likely to persist whereas if this does not occur there is the danger of consumers switching (Foxall et al, 2002) which as we know is especially common in similar products categories. The effect of Attention in an advert crazy world. Gorn, Gerald J. Advances in experimental social psychology, 19, 123-205. “Display blindness: The effect of expectations on attention towards digital signage.”Pervasive Computing. Therefore you could suggest that Guilt appeals which use loss framed messages could be a effective way to increase donations in future (Hibbert et al, 2007) however, this is not an Ethical one as it could be said that using such frames play on our basic evolutionary decision making systems rather than evoking a Rational choice. EBI (2007) found wine selection in highly involved (expert) shoppers spend around 15 minutes choosing the perfect wine, however the less involved consumers like myself spend under a minute.Therefore Labels are my best friend. Callers were unable to even name one ad. Petty, R. E., & Cacioppo, J. T. (1986). As an advertising technique is as old as time, it is often used cause related marketing (CRM) to peak the interest of less involved consumers. Journal of Business Research, 63(7), 754-762. Charitable organizations’ storytelling influence on donors’ emotions and intentions. Over this summer, on a trip to McDonalds I picked a happy meal over a more substantial meal, why might you ask? U televizijskom komentaru na kanalu RTL šef regionalnog magazina RTL West Joerg Zajonc kaže da je “ovo sve apsurdnije i deluje pritom i bespomoćno” ističući da su nova pravila “naprosto luda”. It seems to have reached its audience, Metro Trains have seen a reduction of 30% of near “miss” accidents since its release (Cauchi, 2013). ". There is roughly 33 sleeps, 7 hours and probably a few minutes until Christmas day. Last week, I focused on one factor that could enhance childhood obesity, however this week I am focused on reducing waistlines. http://www.theguardian.com/media/2010/dec/20/ofcom-product-placement-uk-tv, http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/commercial-references-television/, https://www.lifefitness.co.uk/commercial/cardio/discover.html#img_11. Research suggests that the use animals as companions and pets is frequent (Horovitz,2006)   but effective within ads as animals can serve as an extension of oneself (Berk, 1988). Smith.A., Davies.A., Ireland.F. Tellis, G. J. The effect of Cognitive Dissonance on Consumer Choice, http://www.buzzfeed.com/adamellis/absurd-misheard-song-lyrics#.icMopx6pa. 34–41. The best things happen when you just question everything you’ve done so far and get involved in new ways. The main difference being an added tablet or console which allows you to enter a virtual world or route from anywhere in the world all while you are burning off the days calories. Consumers are now more aware of the lifecycle of the products they consume increasing the prevalence of environmentally certified products in our shops. Note: please use tab key to jump to the menu items. I’m not a chameleon! Forest Products Journal, 53 (3) (2003), pp. Understanding narrative effects: The impact of breast cancer survivor stories on message processing, attitudes, and beliefs among African American women.Health Psychology, 30(6), 674. (2002). SHENK, D. Data Smog: Surviving the Information Glut. It uses creative tools to its advantage, creating a heart-felt story that is relevant to all its target customers. Despite the change in the law, it is likely that most people will not see any difference on their screen. Not all of the top ten experienced loss, some found themselves with an increased level of donation. Mueller, S., Lockshin, L., Saltman, Y. Autio (2014) however found while there is support for the effectiveness of storytelling as a whole there is little to suggest which stories work more effectively than others. Markus Wagner: „Sexy zu sein ist ein Zeichen von Selbstbestimmung!“ Das geht uns alle an: Ein Werbeplakat in Düsseldorf, das die Stabhochspringerin Sandi Morris beim Wettkampf im Wettkampf-Outfit … Nach und nach trudeln die Kolleginnen und Kollegen ein. Barton N, Hall H (2010) Donations dropped 11% at nation’s biggest charities last year. It featured 14 toys over 8 weeks launched a month after the movie was released. Journal of consumer research, 29(3), 306-318. Wir geben den Bands die Bühne zurück, verschaffen den Rednern Gehör und bringen den Tänzern die Zuschauer zurück.“ Denn, so Zajonc: „Natürlich steht gerade jetzt der Schutz von Menschen vor der Infektion an höchster Stelle. Enhanced psychological benefits have also been observed when compared with actual exercise (Plante et al, 2003). Animals in advertising: Love dogs? A type of follow up from ASOS after purchasing christmas presents from them. Storytelling in emotional branding-How to create a story that has a significant impact on consumers. The John Lewis 2014 ad has used one device to full effect by introducing Monty the loveable penguin constant companion to a young boy, it is the use of such characters in christmas ads that lead to success. Lancendorfer et al. The people finder lists everyone in the organisation. 752–766, Chaiken, D. Maheswaran. Fog,K., Budtz,C. 1965) Oct 12 Marta Pan, Hungarian-French sculptor (Great spiral), dies at 85; Oct 13 Alexei Cherepanov, Russian hockey player (b. The messenger you use is more important than they might first seem. International Journal of Nonprofit and Voluntary Sector Marketing, 11(1), 29-47. The FDA (1998) states that product labels must contain the company’s brand, address, net weight, all included ingredients and other nutritional information. Repititionists would argue more exposure increases recall (Zielske, 1959), however, they agree there is a limit to viewing, Pechmann and Stewart, (1992) suggests that to peak attention views must not exceed 15 times in 2 months. As a generation, we try to avoid any form of advertising that might influence our purchases or ideas. Agonistic anti–4-1BB suppresses autoimmune and allergic inflammation via binding to Galectin-9, which facilitates 4-1BB aggregation, signaling, and functional activity. Involvement is one of the key factors in Petty and Ciaoppo’s (1986) elaboration likelihood model suggesting that higher Involvement and Elaboration increase how persuasive the information is to us. It took me a while, but I realised that instead of “long list of ex-lovers”, I had heard “starbucks lovers”. The effects of pleasure and arousal on recall of advertisements during the Super Bowl. (2010) Performance Evaluation of Color Correction Approaches for Automatic Muli-view image and Video Stitching. Auch in den Mainstream-Medien finden sich immer mehr Stimmen, denen langsam aber sicher angst und bange wird. These boards were not interactive but does suggest that bottom up processing is sometimes not enough to yield consumers attention. Word taboo and comparative Austronesian linguistics. Mueller et al., (2009) argues that average consumers struggle to identify flavours described when tasting the wine, despite descriptions mediating our decisions. They suggest this is due to the percentage of the market using such characters to advertise or promote junk food to children despite the growing awareness of its effect, there has been little shift towards using this tactic to promote more nutritious options. P.J. (1979). Bishop, S. J. The Lucerne University of Applied Sciences and Arts ranks amongst the largest employers in Central Switzerland. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. The fact that we are right to our concept is confirmed by the many letters from users who have already almost stopped the hobby RC model, or have already completed it. Das ist wahrer Mut: RTL-West-Chef Jörg Zajonc stellte sich vor die Kameras und gab ein Statement ab, das es in sich hat. Just one of the many shots of Product Placement: So firstly is Product Placement illegal? Each of the testimonies are relatable and uses expert knowledge to validate the information communicated known to influence other areas of decision making (Raitz et al., 1990). Some argue this depends on if it is immediately viewable in the shot or hidden, here are some examples of more prominent product placement and some that you may not have considered. Does technology have a place in a gym environment? It is important to consider the ethics of product placement due to its competition it has against more traditional adverts (Balasubramanian, 2000). #jeckerstrecht #karnevalsturbo #tvproduktion @[44995826530:274:Gaffel am Dom] @[100044639130122:2048:Mirja Boes] @[120721771820418:274:Klappstuhl Till Quitmann] @[100044444945898:2048:Brings - Offizielle … Bechara A, Damasio H, Tranel D, Damasio AR (1997) Deciding advantageously before knowing the advantageous strategy. Searches can be filtered by name, discipline, research topic, role, school and other keywords. Are ads now more engaging? Cognitive Linguistics 27(4). Are we being advertised to without us knowing? Lunardo, R., & Guerinet, R. (2007). Ashamedly, it also not a rare occurrence for my housemates  to hear me me ‘singing’ around the house. Smith, M. B. The pilot could not really describe the character and only by pure trying on the simulator Patrick did not manage to fly the figure. View Article. In a marketing setting, the MRT reserved seats are a form of Content marketing. Studies show messengers can bias your attitude towards the information your given. Journal of Applied Social Psychology, 39(12), 2910-2935. Main Navigation. Guter Kommentar und w... ichtige Fragen des RTL WEST Chef's Jörg Zajonc. "Jeck erst recht! We are all guilty of mishearing things from time to time but why does this happen? Emotions can both drive and repel product choice. This was the result: This is not the only display that has caught consumers attention. We are overwhelmed by the amount of information available to us (Lanham, 2006). Ihr Boss, RTL-West-Programmchef Jörg Zajonc (54) ist überzeugt von ihr: „Daria Semcov ist Vollblutjournalistin. 1992. The Effect of Message Framing upon Consumer Giving. This is especially apparent within categories which have very similar physical attributes e.g toothpaste. Something a little less obvious, Dumb ways to Die thought up by McCann Melbourne uses storytelling to “engage an audience that really doesn’t want to hear any kind of safety message” (Mescall, 2012). (1997). Dean (2000). UTE's documentary that is currently in production called, "Music Makes Me Fly. Product placement is old in terms of its use on tv and feature films but more recently it has been used within social media channels such as Instagram dubbed Insta-Marketing whereby sponsored products can now be followed according to your likes and dislikes and even purchased. Batt et al., (2000) states labels are a strong mediator of consumer choice. However more often, labels most prominent features are the brand, design features and product description. First, research on the mere exposure effect (Zajonc, 1968, 2001) suggests that presenting a repetitive message using the same ICT may enhance an individuals’ response to a message. The excitement of the week was the new toy I would receive! AGO-295, October. Jörg Benz 3, View ORCID Profile Philippe Ringler 4, View ORCID Profile Henning Stahlberg 4, Matthias Lauer 3, Mario Perro 1, Stanford Chen 1, Christine Küttel 1, Preethi L. Bhavani Mohan 1, Valeria Nicolini 1, Martina Carola Birk 1, Amandine Ongaro 1, Christophe Prince 1, Reto Gianotti 1, Gregory Dugan 5, View ORCID Profile Christopher T. Whitlow 5, Kiran Kumar Solingapuram Sai 5, David L. Caudell 5, Armando … 1965) Oct 12 Marta Pan, Hungarian-French sculptor (Great spiral), dies at 85; Oct 14 Richard Cooey, American murderer and rapist (executed) (b. At this time, Patrick’s little son was just beginning to write. Lange, C., Martin, C., Chabanet, C., Combris P. & Issanchou S. (2002) Impact of the information provided to consumers on their willingness to pay for Champagne:comparison with hedonic scores. British Food Journal, 104 (3/4/5), 187-199. International Journal of Wine Marketing, 6(1), 49-61. Love the ad!. This suggests that providing information post purchase is important to keep customers loyal. Consumers exposed to narrative based advertising described the brand more positively and were more likely to pay more for the  advertised products (Lundqvist et al, 2013). MacQueen et al (2011) discovered when exposed to narrative video about cancer women were more engaged with the message discussing their thoughts with family members. As people we like nothing more to gain something and avoid any negative consequences, this helps affect the complex decisions we make everyday (Bechara et al, 1997). Camp Stahl - immer mehr hinterfragen vieles ! Mothers’ attitudes towards toys as fast food premiums. 1982. Andrew Stanton (2012). Possessions and Self. Much like London, Singapore has an underground (MRT) however that is where the similarities end. Effects of music, television and a combination entertainment system on distraction, exercise adherence and physical output in adults. 1-8. Kaufman, B. Nelson- Field. Morgan Spurlock film – http://www.imdb.com/title/tt1743720/, The guardian (2010) – http://www.theguardian.com/media/2010/dec/20/ofcom-product-placement-uk-tv, OFCOM – http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/commercial-references-television/, Morton.C.R., Friedman.M.(2012). Post-purchase Dissonance is closely entwined with involvement the consumer has with the product at hand. The clues to a great story. Medien24 GmbH Bräustraße 6 4786 Brunnenthal Impressum Datenschutz. However does that mean product placement is ethical for use? Soziale Medien NEWSLETTER-ANMELDUNG. Allgemein. http://www.billetts.com; Nielsen/Cable Advertising Bureau (2000). Canadian Journal of Behavioural Science. 13–21. However such aspirations have become muddled associated with low nutritional products which damage their dietary health and puts them further away from achieving anything like they see in the movies. This is defined as Paradox of choice (Schwartz,2004). 23 (1), 239-43, Pechmann.C., Stewart.D.W.(1992). Defining virtual reality: Dimensions determining telepresence. A recent law in San Francisco has banned the sale of Happy Meals with a toy suggesting that if there is no toy offered with the meal children are more likely to make better food choices additionally offered by McDonalds. Denmark: Springer. Escalas (2007) explains storytelling is linked to how consumers interpret their own experiences in relation to the story evoking more involvement with the ad message. The polysemy of German es, iconicity, and the notion of … 24 (8), 723-742. Almost all that experienced loss, had framed their messages in terms of gain e.g ‘doing the most good’ Salvation army. 1967) Oct 14 Martin Peake, 2nd Viscount Ingleby, British peer and business man, dies at 82; Oct 14 Barrington J. Bayley, English sci-fi author (Collision Course), dies at … Read Volume 202 Issue 11 of Journal of Experimental Medicine. Presence, 6: 603–616. In: T.Dietz & P. C. Stern (Eds.